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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Products in Search of a Category: Consumer Electronics for Boomers | Main | FH Boom Daily Digest - January 27, 2010 »

FH Boom Daily Digest - January 26, 2010

Top News From Today's "Boomiverse"

The Diagnosis: 'Boomeritis'
Matt Thornhill
Engage Boomers
January 25, 2010

Overview: “Boomers are coming face-to-face with the reality that, at age 50 and beyond, the warranty on the equipment is running out. Vision, hearing, knees, hips and other component parts need upgrades if not complete replacement.”
http://tinyurl.com/yc43ale

Why Baby Boomers Should Rethink Retirement
Deborah Kotz
U.S. News & World Report
January 25, 2010

Overview: “The Census Bureau forecasts that the 65-and-over population will rise from 38.7 million in 2008 to 88.5 million by 2050 and that the 85-and-over slice will swell from 5.4 million to 19 million. The actual size of this "age wave," though, could reach tsunami proportions, if a December study from the healthcare policy journal Milbank Quarterly turns out to be prescient.”
http://tinyurl.com/ycllbeh

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