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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - January 28, 2010 | Main | Don’t Forget the Boomers »

FH Boom Daily Digest - January 29, 2010

Top News From Today's "Boomiverse"

Mom and Dad, We Need to Talk: Assisted Living for Aging Parents
Roger Fortuna & Katie Escherich
Good Morning America
January 28, 2010

Overview: “"Good Morning America's" new series "Mom and Dad, We Need to Talk" tackles tough topics on aging parents. And few subjects are more difficult to broach than the question of assisted living: When is it time to get your parents help or move them to a senior residence?”
http://tinyurl.com/ybqkuxp

Is that Right? Loud music ruined baby boomers' hearing?
Jennifer LaRue Huget
Washington Post
January 29, 2010

Overview: “Researchers at the University of Wisconsin School of Medicine and Public Health found that rates of hearing loss have actually been decreasing over the past decades.”
http://tinyurl.com/yakskp9

Homebuilders hope boomers beat path to their door like they once did
Steve Brown
Dallas Morning News
January 28, 2010

Overview: “Baby boomer buyers fueled a big run-up in U.S. home construction and sales in the 1970s and 1980s. Now beleaguered homebuilders say they're hoping aging boomers, who are just entering retirement age, will once again give them robust housing sales.”
http://tinyurl.com/yaw6v4d

Fox most trusted Baby Boomer TV news source
Paul Briand
Examiner.com
January 28, 2010

Overview: A new study “shows that Baby Boomers have an even greater affinity for Fox News than the general population: 52 percent of Baby Boomers trust Fox, 33 percent don't.”
http://tinyurl.com/ydtttbh

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