Top News From Today's "Boomiverse"

Mr. Rogers Lied to Us
Jen Kim
Psychology Today
January 11, 2010

Overview: “The repercussions of this mindset vary. In business, the baby boomers (our bosses) must learn to treat their youthful workers with cajolery and gentle guidance. They become therapists instead of authorities.”
http://tinyurl.com/ybdd23r

Marketing to baby boomers just smart business
Mark Ellis
Appleton Post Crescent
January 11, 2010

Overview: “Today I would like to share marketing to the baby boomer generation: those born between 1946 and 1964, a generation that, unlike the senor market, is not overlooked, but sometimes, mis-marketed to.”
http://tinyurl.com/ya2e74w

Cellphone use for shopping up: Motorola
Phil Wahba
Reuters
January 11, 2010

Overview: “Motorola found that 64 percent of consumers between the ages of 18 and 34 had used their mobile phones while shopping in the preceding two weeks, and about a third of Baby Boomers, or people over the age of 50, also used cell phones.”
http://tinyurl.com/y9xg7en

Grandparents put aside yesterday's labels
Joe Burris
Baltimore Sun
January 9, 2010

Overview: Many of today’s grandparents opt for non-traditional labels, taking “to foreign-language versions of "grandmother" and "grandfather." For many, it means connecting with their ethnic roots; for others, such words are just easy to pronounce or sound good.”
http://tinyurl.com/yk6mwd8

Passing along life's lessons
Sandy Banks
Los Angeles Times
January 9, 2010

Overview: “As a woman who hasn't managed yet to thank her Facebook friends for last year's birthday greetings, it seemed odd to be online this week making arrangements to let them know when and where my funeral will be.”
http://tinyurl.com/y9e7wu9