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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - December 7, 2009 | Main | FH Boom Daily Digest - December 9, 2009 »

FH Boom Daily Digest - December 8, 2009

Top News From Today's "Boomiverse"

Cancer Death Rate Continues to Fall
Salynn Boyles
WebMD Health News
December 8, 2009

Overview: “While the death rate from cancer continues to fall, the actual number of Americans who die from the disease is projected to rise in coming years as the population increases and baby boomers reach the high-risk age for cancer.”
http://tinyurl.com/y8ezqr4

A Smaller, Kinder Way to Retire
Linda Stern
Newsweek
December 7, 2009

Overview: “Baby boomers who embraced communes back when they were hippies may end up back where they started: in small, cooperative group homes. This new model of elder housing is emerging as a more personal—and, often, more affordable—alternative to large assisted-living facilities.”
http://tinyurl.com/y9ky22v

For Older Workers, a Reluctant Retirement
Kelly Evans and Sarah E. Needleman
Wall Street Journal
December 7, 2009

Overview: “The number of unemployed workers ages 55 to 64 has nearly tripled since the recession began, to about 1.6 million of the nation's 15.4 million unemployed as of November, according to the Labor Department. By comparison, the number of jobless workers of all ages has roughly doubled.”
http://tinyurl.com/ygqyyyk

Women Gain Faith In Themselves
Stephen Riley
Engage Boomers
December 7, 2009

Overview: “A recent survey of smart, successful women aged 50 and over that we gather at VibrantNation.com reveals two notable facts: the recession has crushed their confidence in financial and religious institutions, but not in themselves.”
http://tinyurl.com/y8dbmsf

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