Top News From Today's "Boomiverse"

What Do Baby Boomers Want From Technology?
Steve Lohr
New York Times
December 7, 2009

Overview: “By next year, one-third of the United States population will be over 50 years old. That graying demographic is expected to outspend younger adults by $1 trillion in 2010. And among other things, the over-50 crowd shows the highest intent to purchase consumer electronics of any age group.”
http://tinyurl.com/yc6o22j

Motorola: 7 Of 10 Want Constant Connectivity
Aaron Barr
Marketing Daily
December 7, 2009

Overview: “Desire for continued connectivity is no longer a generational issue. According to a consumer survey commissioned by Motorola's Home & Networks Mobility business, members of the largest generational categories -- Millennials, Generation X and Baby Boomers -- all desire to be connected equally.”
http://tinyurl.com/yfvjad9

Not Just Bingo
Richard Perry
New York Times
December 6, 2009

Overview: “In just two years, baby boomers will start to retire, and by 2030 America's elderly are expected to reach 72 million, more than double the number in 2000. In Hamilton, N.J., 15 percent of the 94,000 residents are already 65 or older. That demographic fact has forced the town to pay close attention to the needs of its elderly.”
http://tinyurl.com/ykqlfno

While Senators Speechify, We Answer More Listener Questions
NPR Health Blog
December 4, 2009

Overview: NPR’s Julie Rovner answers listener questions pertaining to healthcare reform, including the impact of aging baby boomers on Medicare.
http://tinyurl.com/y8a4pe4