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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - December 14, 2009 | Main | Gender Differences: While Changing, There are Still Some Maxims »

FH Boom Daily Digest - December 15, 2009

Top News From Today's "Boomiverse"

Media Consumers Grow Older, Media Itself Goes Younger – What's Up With That?
Liz Smith
Women on the Web
December 15, 2009

Overview: “Older isn’t better, but it’s inevitable if one is lucky! I can’t figure out what’s going on in this nation’s turbulent media world. Seventy-eight million "baby boomers" retired in 2009 and the country is growing older and older. The National Geographic says that the 85 – and older – set is the fastest growing slice of the U.S. population. By the year 2050, these dodderers (people like me) will number 20 million strong.”
http://tinyurl.com/ybm8z7f

Loosening up: a Decade in Home Decor and Design
Kim Cook
Associated Press
December 15, 2009

Overview: Technology has continued to transform the home. At a recent housing industry conference, Steven Bomberger of Delaware-based Benchmark Homes said, "Ten years ago, baby boomers didn't know how to program their VCR. Now they want computers, structured wiring, programmable thermostats and security systems."
http://tinyurl.com/ya4dql7

Would Immortality Become An Overpopulation Nightmare
Ira Rosofsky
Psychology Today
December 15, 2009

Overview: “The baby boomers, of which I am a proud charter member, were born between 1946 and 1960. During this period--all those GIs back from World War II--the U.S. fertility rate was twice its 20th century average. Today we constitute almost one-quarter of the population.”
http://tinyurl.com/yef3ebo

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