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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - December 11, 2009 | Main | FH Boom Daily Digest - December 15, 2009 »

FH Boom Daily Digest - December 14, 2009

Top News From Today's "Boomiverse"

Web accessibility no longer an afterthought
Tom Krazit
CNET News
December 14, 2009

Overview: “Yahoo's Victor Tsaran knows how much time Web designers spend agonizing over color and font-width choices when laying out an application. So when he started Yahoo's accessibility push two years ago, he had a tough time arousing sympathy for engineers grousing about how much extra time was needed to create accessibility features.”
http://tinyurl.com/y8hc5zl

Don’t Worry, Be 80: Worry and Stress Decline With Age
Frank Newport and Brett Pelham
Gallup.com
December 14, 2009

Overview: “A new analysis of more than 650,000 Gallup-Healthways Well-Being Index interviews conducted in 2008 and 2009 shows that "worry" is a much more common emotion among young and middle-aged Americans than among seniors.”
http://tinyurl.com/yejt5gu

2009: What A Long Strange Trip It's Been
Anne Mai Bertelsen,
Engage Boomers
December 14, 2009

Overview: “For Boomers, 2009 has been a long, strange trip: it was a year we witnessed significant, symbolic progress for civil rights and a setback for women's rights; we marked the 40th anniversary of peace, love and music and an escalation in military troops overseas; we slogged through the greatest economic meltdown of a generation and saw major brands and media and entertainment outlets re-embrace the Boomers.”
http://tinyurl.com/yc9d8dq

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