Top News From Today's "Boomiverse"
AP: Senate to add option for long-term care
USA Today: On Deadline
November 17, 2009
Overview: “A new long-term-care option to help keep the elderly and the disabled — and baby boomers — out of nursing homes is expected to be added to Senate health legislation, the Associated Press is reporting.”
http://tinyurl.com/y85dafo
AP Sources: Senate weighs long-term care program
Ricardo Alonso Zaldivar
The Associated Press
November 17, 2009
Overview: “Senate health care legislation expected this week is likely to include a new long-term care insurance program to help the elderly and the disabled avoid going into nursing homes, Democratic officials say.”
http://tinyurl.com/y89bnbd
Sell Experiences, Not Products
Jim Gilmartin
Engage Boomers
November 16, 2009
Overview: “What are the biggest mistakes sales people make selling to Boomers? To begin, they sell products and not experiences.”
http://tinyurl.com/y8cerex