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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Belief Windows: Principles and Values by which People Give | Main | FH Boom Daily Digest - November 12, 2009 »

FH Boom Daily Digest - November 11, 2009

Top News From Today's "Boomiverse"

Baby Boomers by the numbers: Census reveals trends
Nanci Hellmich
USA Today
November 9, 2009

Overview: “The majority of Baby Boomers are white, married, have some college education and were employed in 2006, says a report from the U.S. Census Bureau. The report is a new analysis of 2006 data, the first time the government has examined specifics on Boomers since 1996.”
http://tinyurl.com/y8dwu4s

Burberry Looks Online for Ways to Gain Customers
Julia Werdigier
New York Times
November 9, 2009

Overview: “Angela Ahrendts still remembers when she bought her first Burberry trench coat. She was 21 years old, had just finished her studies in Indiana and was looking for a smart but warm coat to wear for her first job at a small men’s wear firm in New York.”
http://tinyurl.com/y893ws3

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