Top News From Today's "Boomiverse"
Elderhostel loses the 'elder' to attract boomers
Mark Miller
Newsday
November 6, 2009
Overview: “Memo to anyone trying to sell something to baby boomers: Keep the word "elder'' out of your brand name. Most boomers are in a state of profound denial of aging, so the E word is a definite turnoff -- even if you've got one of the most respected names in your industry.”
http://tinyurl.com/ye9wm7v
Editorial Notebook: Mickey's makeover
Peter Jensen
Baltimore Sun
November 7, 2009
Overview: “To baby boomers, Mickey Mouse is the perpetually cheerful and wholesome host of the "Mickey Mouse Club." To senior citizens, he's the star of movies and shorts dating back to 1928. But to youngsters today, he's mostly a corporate icon - a shill for Walt Disney theme parks and DVDs and the familiar symbol on a gargantuan inventory of merchandise, from bed linens to pancake molds.”
http://tinyurl.com/ycq9dl2