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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - November 3, 2009 | Main | FH Boom Daily Digest - November 5, 2009 »

FH Boom Daily Digest - November 4, 2009

Top News From Today's "Boomiverse"

Rescuing Real Estate
Linda Stern
Newsweek
November 4, 2009

Overview: "The battered housing market is getting some help from an unlikely source: retirees. Baby boomers on the cusp of collecting Social Security are bringing some much-needed vitality to the real-estate sector as they capitalize on reduced prices and low mortgage rates by lining up their next homes a few years early."
http://tinyurl.com/y9eopcv

When Wal-Mart Enters the Funeral Business
Idris Mootee
Blogging Innovation
November 4, 2009

Overview: "The first baby boomers are entering their mid-60s, and the death rate in the U.S. is expected to rise from 8.1 people per thousand in 2006 to 9.3 in 2020 (according to the National Center for Health Statistics). Yet the traditional funeral industry is hardly healthy: The Federated Funeral Directors of America, an accounting firm for independently owned funeral homes, found that in the past 20 years, its clients' profit margins have been cut nearly in half … Some funeral homes have responded by more innovation such as themed funerals, from backyard barbecues to mini concerts."
http://tinyurl.com/ydsa7fa

Aging adults keep on moving, stay active
Nadege Charles
Miami Herald
November 3, 2009

Overview: "Aging baby boomers ... are tapping into active lifestyle choices and creative social activities to boost their physical and mental health. From water activities, to creating art on recycled material and hip-hop inspired line dancing, seniors are embracing fun programs."
http://tinyurl.com/ylrrd7k

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