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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - November 23, 2009 | Main | FH Boom Daily Digest - November 25, 2009 »

FH Boom Daily Digest - November 24, 2009

Top News From Today's "Boomiverse"

We Have Seen The Future, And It Is Old
Engage Boomers
Matt Thornhill
November 23, 2009

Overview: “Have you seen the advertising campaign for Dos Equis beer featuring ‘The Most Interesting Man in the World?" Each commercial depicts exploits from the "interesting man's" past, or he offers insight on a particular topic. For example, on the topic of "Life" he says, "It is never too early to start beefing up your obituary.’”
http://tinyurl.com/ye4gsol

Editorial: Our boomer-elders are a state asset
Minneapolis Star Tribune
November 23. 2009

Overview: “It's increasingly clear that money for public work is going to be scarce in Minnesota for a number of years. But the state's human capital forecast for the next decade is more hopeful. The reason: The number of 65- to 74-year-olds is about to spike.”
http://tinyurl.com/y934egd

Good news, Boomers: You only have to work a little longer
David Nicklaus
St. Louis Post-Dispatch
November 23, 2009

Overview: “We Baby Boomers have all heard this refrain, and perhaps uttered it ourselves: If the stock market doesn’t recover, I may never be able to retire. A new National Bureau of Economic Research working paper, however, finds that fear to be vastly exaggerated.”
http://tinyurl.com/yhph2o6

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