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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - November 18, 2009 | Main | FH Boom Daily Digest - November 20, 2009 »

FH Boom Daily Digest - November 19, 2009

Top News From Today's "Boomiverse"

Nellie McKay salutes Doris Day on 'Normal as Blueberry Pie'
John Soeder
The Plain Dealer
November 19, 2009

Overview: “Who better than Nellie McKay, a quirky singer with a touch of yesteryear about her, to salute Doris Day? McKay's fun new album, "Normal as Blueberry Pie," finds her revisiting songs popularized by mid-20th-century superstar Day.”
http://tinyurl.com/yff7qwc

There May Be a Smaller Ford in Your Future
James G. Cobb
New York Times Blogs
November 19, 2009

Overview: “Disarm the Patek Philippe. Park the Bugatti. Drain the last drops of Cristal. The party’s over.”
http://tinyurl.com/ykxsgoj

Will I Be Part of “Gen U,” the Generation Unretired?
Lynn Taylor
Psychology Today
November 19, 2009

Overview: “Many of us grew up with a stereotypical life plan: I'll go to school, college, get a job, get married, have a family, get a home, and maybe even have a white picket fence and a dog. “Then magically, at 65, I will retire and can finally relax. Some of these notions have faded into oblivion - in fact, “retirement” has been virtually redefined.”
http://tinyurl.com/ycv8asz

77 Percent of Senior Citizens Shop Online
Cable & Telecommunications Association for Marketing
October 27, 2009

Overview: “Seniors aged 65 and older (also referred to as “Matures”) have made the Internet an integral part of their everyday lives. In a recent study, 77 percent report that they shop online.”
http://tinyurl.com/y93bldz

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