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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - November 17, 2009 | Main | FH Boom Daily Digest - November 19, 2009 »

FH Boom Daily Digest - November 18, 2009

Top News From Today's "Boomiverse"

How Companies are Managing 'Unretirement'
Roseyln R. Feinsod
BusinessWeek
November 17, 2009

Overview: “In the talent wars. be careful what you wish for. Until very recently many of our client organizations were looking for ways to forestall the expected wave of baby boomer retirements and hold on to their experienced talent a bit longer. Now, with many employees' retirement savings and home values decimated by the market meltdown and continuing uncertainty about full economic recovery, companies are wondering when—or if—their boomer workforces will sail off into the sunset.”
http://tinyurl.com/ydglsvu

Sensible Cars For Old Coots
Jim Shea
Hartford Courant
November 18, 2009

Overview: “The older people get, the larger the vehicles they prefer. If Buick made buses, you wouldn't be able to get a parking spot at the senior center. The Coupe de Coot would make a Hummer look like a Mini Cooper.”
http://tinyurl.com/yd94sg5

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