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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - October 2, 2009 | Main | FH Boom Daily Digest - October 6, 2009 »

FH Boom Daily Digest - October 5, 2009

Top News From Today's "Boomiverse"

The Boomer Consumer
Gene Epstein
Barron’s
October 5, 2009

Overview: “The Baby Boomers who currently range in age from 45 to 63, are in the prime of power, with one of their number in the White House and legions of others at the top echelons of Corporate America, the military, the courts, the media and just about every other hub of U.S. life. But to Madison Avenue, which historically has worshipped at youth's altar, the boomers are hurtling into the winter of irrelevance.”
http://tinyurl.com/y9m3akv

Waves of new fund cuts imperil US nursing homes
Dave Collins
The Associated Press
October 4, 2009

Overview: “The nation's nursing homes are perilously close to laying off workers, cutting services — possibly even closing — because of a perfect storm wallop from the recession and deep federal and state government spending cuts.”
http://tinyurl.com/yakpk6u

New products help outfit baby boomers' homes for golden years
Molly Logan Anderson
Gatehouse News Service
October 3, 2009

Overview: “More than anything, the 76 million boomers in America want to enjoy their golden years in the comfort of their own homes. So they are equipping their homes with new products aimed at doing just that. Take a look at trends that keep baby boomers’ needs in mind.”
http://tinyurl.com/ybv8efg

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