Top News From Today's "Boomiverse"

Senior Tourism Program Seeks Facelift
Tovia Smith
National Public Radio
October 2, 2009

Overview: “Elderhostel, a nonprofit organization that has been around for more than three decades, is trying to update its image and attract younger travelers. … So Elderhostel Sr. Vice President Peter Spier says Elderhostel is renaming itself "Exploritas." And with an eye toward all those young-at-heart baby boomers now approaching retirement, President James Moses says, they're also opening their trips to all adults, not just the 65-and-older set.”
http://tinyurl.com/ya4wfu4

Social Security collectors up 19%
Richard Wolf
USA Today
October 1, 2009

Overview: “The number of retired workers who began collecting Social Security benefits jumped by a record 19% in the 2009 fiscal year that ended Wednesday as aging Baby Boomers and the unemployed chose to retire early.”
http://tinyurl.com/ycntv4s

Retailers turn away from baby boomers, focus on younger customers
Mercedes Cardona
Daily Finance Blog
October 1, 2009

Overview: “If you're over 40, you're going to be feeling out of place in most stores soon -- and not just in the clothing stores. There's a generational shift going on in retail, and many merchants will stop focusing on Baby Boomers as we emerge from the recession.”
http://tinyurl.com/ycmlydq

Baby Boomers: 1969 – Europe on 5 Dollars a Day; 2009 – Europe on 500 Dollars a Day
Brent Green
The Huffington Post
September 30, 2009

Overview: “The Baby Boomer generation is rapidly moving into a self-actualizing, 50+ stage of life when deeper, more compelling motivations emerge for adventure and educational travel, such as my excursion to Italy. “
http://tinyurl.com/ybh674z