Top News From Today's "Boomiverse"
Boomers' shifting priorities must register with marketers
Tonya Garcia
PR Week
October 1, 2009
Overview: “Marketers recognized the spending power of baby boomers years ago. However, as time passes and the boomers take steps into old age, the way they spend their money and their time will shift. PR pros – some of whom may fall into this category and should be tapped as a valuable resource – should keep up with this changing age group as they would a younger demographic.”
http://tinyurl.com/y9pztom
Add boomers to the list of reasons for U.S. consumption bust?
Emily Kaiser
Reuters Blogs
September 30, 2009
Overview: “Interesting comment coming out of the Reuters Restructuring Summit . John Lonski, chief economist at Moody’s Investors Service, says U.S. demographic trends are the worst coming out of any recession since World War Two, mostly because of the aging baby boomers.”
http://tinyurl.com/ycwgxel
Retired? How to Travel on a Budget
Kimberly Palmer
U.S. News & World Report
September 30, 2009
Overview: “Recent declines in the stock market have many baby boomers wondering if their visions of exotic travels in retirement need to be scaled back, perhaps involving more of their living rooms and less of the world. But travel experts and retirees themselves say that not only is traveling on a budget possible, it can lead to even bigger and better adventures.”
http://tinyurl.com/y86pbpk
Staying Young Forever
Tamara McClintock Greenberg, Psy. D.
Psychology Today
September 30, 2009
Overview: “Ignoring the signs of aging can lead to potential health problems. This can be seen in middle-age runners who don't integrate cross training into their exercise regimen when their knees and hips start to hurt. … Although behavioral modification is precisely what's needed in many cases (changing dietary habits, altering exercise, quitting smoking, wearing flats), in order to do the things we have to do to take care of ourselves, we need to begin by accepting that as we age, we need to do things differently.”
http://tinyurl.com/yetca8m