Top News From Today's "Boomiverse"
Floh Club is IT Support for Older Adults
Discovery Channels Blogs, Material World
October 13, 2009
Overview: “There are more than 76 million people in the United States that are between the ages of 45 and 63 -- Baby Boomers! Many of those people didn't get any real hands-on computer use until they were in their 20s or even their 30s! Can you imagine? And for those who are even older, using a computer, even in today's ubiquitous email, text messaging, and chatting, is a bit confusing.”
http://tinyurl.com/yz2kwvx
General Mills looks to connect with Baby Boomers
Paul Briand
Examiner
October 13, 2009
Overview: “The food products giant is teaming up with Yahoo to reach Boomers. The campaign is called "Vitality" with the tag line "Better Yourself. Better Your Life". It can be seen on both Yahoo News, particularly health news, and Yahoo Brain Games.”
http://tinyurl.com/ylr7oea