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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - August 31, 2009 | Main | FH Boom Daily Digest - September 2, 2009 »

FH Boom Daily Digest - September,1 2009

Top News From Today's "Boomiverse"

Binge Drinking and Baby Boomers
Fritz Lenneman
Oprah.com
September 1, 2009

Overview: “When news reports overflowed on the dangerous rise in binge drinking in young people, college campuses cracked down with zero-tolerance policies on both underage and legal drinking among students. The next step in the battle against binge drinking may be zero-tolerance rules in retirement homes.”
http://tinyurl.com/nskf32

Boomers and clutter -- what's the connection?
Dena Kouremetis
Examiner
August 31, 2009

Overview: Many baby boomers find it difficult to whittle down their belongings to those used regularly, resulting in an accumulation of more and more material goods,
http://tinyurl.com/n8bmvs

There Are Differences: Boomer Men Vs. Women
Brent Green
Media Post
August 31, 2009

Overview: Boomer men and women share many core values. According to NMI's Healthy Aging/Boomer Database, 81% of Boomer women and 78% of Boomer men strongly or somewhat agree with taking responsibility for their health.
http://tinyurl.com/myn7hl

Tips for Finding Low or No-Cost Entertainment
Philip Moeller
U.S. News World & Report
August 31, 2009

Overview: The Boomerater™ Report, a weekly collaboration with online baby boomer resource Boomerater, explores low or no-cost entertainment ideas that bring you into contact with others.
http://tinyurl.com/lktf7v

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