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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - September 4, 2009 | Main | FH Boom Daily Digest - September 9, 2009 »

FH Boom Daily Digest - September 8, 2009

Top News From Today's "Boomiverse"

You've Heard of the Staycation, But What About the 'Greycation?'
Heidi Atwal
Jaunted.com
September 8, 2009

Overview: "You've no doubt heard of the "staycation," but "greycation" might be a new term to familiarize yourself with, especially if you belong to the silver-haired faction of jetsetters. While the travel industry often takes great pains to appeal to younger demographics, what with the influx of advertisements for debauched Spring Break getaways and MTV branded guides, those 50 and over crave the same kind of exploration that their younger cohorts do."
http://tinyurl.com/lo4cpy

The Beatles Rock Band: Not just for Boomers
Glenn Gamboa
Newsday
September 6, 2009

Overview: "Will the release of The Beatles: Rock Band on Wednesday provide another landmark — an event that will introduce a huge percentage of baby boomers to the video games they have been buying their children and grandchildren for years?"
http://tinyurl.com/ldbpls

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