Top News From Today's "Boomiverse"
Baby Boomers sometimes at odds in business
Paul Briand
The Examiner
September 30, 2009
Overview: “When it comes to communication in the workplace, Baby Boomers prefer face-to-face. When it comes to a workplace reward for a job well done, Baby Boomers prefer time off and training opportunities.”
http://tinyurl.com/y87fxs5
Yet another strain on social security
Martin Hutchinson
CNN Money/Fortune
September 29, 2009
Overview: “Early retirement by baby-boomers would reduce the long-term burden on the social security trust fund. But the short term cash outflows would worsen budget shortfalls and make funding them more difficult.”
http://tinyurl.com/yb34gzb
Enough With 'Why'; Let's Focus on 'How'
Matt Thornhill
Engage Boomers
September 28, 2009
Overview: “It seems that pain is a great motivator. The economic pain created by the recession has triggered more marketers across more categories into thinking about how to engage the Boomer consumer today. They have moved beyond the "why" and want help on the "how." Good for us, and good for them.”
http://tinyurl.com/y8q7nzd