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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - September 11, 2009 | Main | FH Boom Daily Digest - September 15, 2009 »

FH Boom Daily Digest - September 14, 2009

Top News From Today's "Boomiverse"

Seeing Store Shelves Through Senior Eyes
Ellen Byron
The Wall Street Journal
September 14, 2009

Overview: "As baby boomers turn 65 years old beginning in 2011, they are expected to spend an additional $50 billion over the next decade on consumer products in the U.S., estimates Sean Seitzinger, senior vice president of consulting and innovation for market-research firm Information Resources Inc."
http://tinyurl.com/lofamr

Baby Boomers Cost Hospitals Money
KEYC-TV.com
September 13, 2009

Overview: "In health news...treating aging baby boomers is costing hospitals more money than expected. A new federal report shows hospitals spent about 56 billion dollars in 2007 caring for baby boomers between the ages of 55 and 64."
http://tinyurl.com/nxntue

Baby Boomers Should "Trust Those Over Thirty" With Health Care Reform
Francesca Biller-Safran
The Huffington Post
September 11, 2009

Overview: "Baby Boomers represent the largest group of health care consumers in this country and are officially classified as the population born during the post-World War II era, born between 1945 and 1965."
http://tinyurl.com/pssh5g

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