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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest - September 9, 2009 | Main | A Lesson Brought Home »

FH Boom Daily Digest - September 10, 2009

Top News From Today's "Boomiverse"

Will The Markets Tank As Boomers Retire?
Robert Powell
MarketWatch
September 10, 2009

Overview:”Many wise men have predicted the stock and bond markets will go into a free fall for decades once baby boomers start withdrawing money from their retirement accounts, but a new report this week by the Congressional Budget Office suggests that won't happen when boomers retire.”
http://tinyurl.com/m9blow

When Home Shrinks
Harvey Araton
The New York Times
September 9, 2009

Overview: “Baby boomers are already driving a new market for smaller, less expensive homes, according to Stephen Melman, the director of economic services for the National Association of Home Builders in Washington. In a recent member survey, 59 percent of builders nationwide said they were planning to or were already significantly downscaling from the McMansion era.”
http://tinyurl.com/nsg956

Treating Aging Baby Boomers Cost Hospitals $56 Billion
Health News Digest
September 9, 2009

Overview: “U.S. hospitals spent roughly $56 billion in 2007 – 16 percent of their overall patient care costs – treating baby boomers ages 55 to 64, according to the latest News and Numbers from the Agency for Health Care Research.”
http://tinyurl.com/m4anvt

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