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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - August 3, 2009 | Main | FH Boom Daily Digest - August 5, 2009 »

FH Boom Daily Digest - August 4, 2009

Top News From Today's "Boomiverse"


Staffing expert in Roseland says portfolio careers can provide opportunity to Baby Boomers

Susan Todd
The Star-Ledger
August 4, 2009

Overview: “Baby Boomers find the jobs they've done, on some level, are outdated and they're facing tremendous competition from their junior peers. We can call it discrimination or we can call it reality.”
http://tinyurl.com/lvdeff

Menopause symptoms an issue for millions of baby boomers
Angela Townsend
Plain Dealer Reporter
August 4, 2009

Overview: The median age for menopause is 51. This means the country’s 39.3 million female baby boomers are either fast approaching or in the throes of menopause.
http://tinyurl.com/nhpqyh

Integrated Media Strategies Are Necessary
Anne Mai Bertelsen
Media Post
August 3, 2009

Overview: Marketers who rely too heavily on interactive channels, at the expense of traditional channels, risk losing out on the lucrative Boomers who are avid multi-media consumers.
http://tinyurl.com/mqwbsm


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