Top News From Today's "Boomiverse"

Make Money Off Baby Boomers
Brian Orelli
Motely Fool
July 31, 2009

Overview: A way to make money is to put money into the pharmaceutical companies that have and will have help make Baby Boomers better cope with their ailments.
http://tinyurl.com/mqvc7j

Generation gap: Boomers, Gen Xers are reining in their spending.
Maria Panaritis
Philadelphia Inquirer
Aug. 2, 2009

Overview: Boomers and Gen Xers were raised in more financially conservative times, while Gen Y has become accustomed to having options, allowances, and credit cards.
http://tinyurl.com/kpxfc5

A Mover and a Shaker of Money Trees
Michael Winerip
New York Times
July 31, 2009

Overview: Bicyclist and boomer, Billy Starr, creator of the Pan Massachusetts Challenge charity bikeathon, has tapped into boomers’ desire to participate plus stay fit.
http://tinyurl.com/nmdnhb

Biker baby boomers taking over South Dakota
Carson Walker
Chicago Tribune
August 1, 2009

Overview: Nearly 39 percent of licensed bikers in South Dakota were 52 or older in 2008, and accounted for just more than 30 percent of the state's motorcycle accidents with 167 crashes, according to the state Department of Public Safety.
http://tinyurl.com/leepkf

Top News From Today's "Boomiverse"

Staffing expert in Roseland says portfolio careers can provide opportunity to Baby Boomers
Susan Todd
The Star-Ledger
August 4, 2009

Overview: “Baby Boomers find the jobs they've done, on some level, are outdated and they're facing tremendous competition from their junior peers. We can call it discrimination or we can call it reality.”
http://tinyurl.com/lvdeff

Menopause symptoms an issue for millions of baby boomers
Angela Townsend
Plain Dealer Reporter
August 4, 2009

Overview: The median age for menopause is 51. This means the country’s 39.3 million female baby boomers are either fast approaching or in the throes of menopause.
http://tinyurl.com/nhpqyh

Integrated Media Strategies Are Necessary
Anne Mai Bertelsen
Media Post
August 3, 2009

Overview: Marketers who rely too heavily on interactive channels, at the expense of traditional channels, risk losing out on the lucrative Boomers who are avid multi-media consumers.
http://tinyurl.com/mqwbsm

Top News From Today's "Boomiverse"

Boomers: Older and Maybe, Finally Wiser
Kurt Andersen
Time Magazine
August. 5, 2009

Overview: With the current economic crisis and the necessary reshaping of America, the boomers have their last best shot at helping to straighten out the mess they helped make.
http://tinyurl.com/kldj9r

Study Shows Link Between High Cholesterol and Dementia
Rachel Stockton
Food Consumer
August 5, 2009

Overview: The newest study on aging, published in the journal Dementia and Geriatric Cognitive Disorders, shows a definitive link between high cholesterol in middle age and Alzheimer's 40 years later.
http://tinyurl.com/nujrjn

Lost generation? U.S. grads work for free, look abroad
Wendell Marsh
Reuters
August 4, 2009

Overview: Economists worry that unless new graduates get on the job ladder soon, it will leave a void in a country where a wave of retiring Baby Boomers needs a healthy young work force to pay for their Social Security government retirement benefits.
http://tinyurl.com/lsxmeo

Top News From Today's "Boomiverse"

The games begin for over-50 leagues
Kathleen Ganster
Pittsburgh Post Gazette
August 6, 2009

Overview: The National Senior Games Association, formerly known as the National Senior Olympics Organization, is host to the games, which started Saturday and will continue through Aug. 15.
http://tinyurl.com/lxcdq5

Will the housing of the future meet the needs of baby boomers?
Rita Robinson
Seattle Post Intelligencer
August 6, 2009

Overview: Housing is important to baby boomers as they grow older, so architects designing for future urban homes must take aging boomers’ physical needs into consideration.
http://tinyurl.com/l55kdd

The Family That Facebooks Together...
Douglas MacMillan
Business Week
August 5, 2009

Overview: As more baby boomers and older Americans sign up for social networking sites, they're connecting with their kids and other family members to start conversations, share photos, and coordinate schedules.
http://tinyurl.com/l8hbos

Top News From Today's "Boomiverse"

A Moment of Muddy Grace
Joe Cocker
New York Times
August 7, 2009

Overview: Baby boomers won’t let go of the Woodstock Festival, one of the defining events of the late 1960s.
http://tinyurl.com/kuk5ao

43-year-old And His 6-year-old Son Move To A Retirement Community
PR Log
August 6, 2009

Overview: Eldercare advocate continues his series of immersion projects to inspire a creative viewpoint on “aging” related topics.
http://tinyurl.com/ny8ysg

Online TV Sneaking Up
Jack Loechner
Media Post Blogs
August 6, 2007

Overview: According to the latest ChangeWave survey of business professionals between the ages of 45 and 63 on TV viewing habits vs. home Internet usage, Boomers spend more free time online than watching television.
http://tinyurl.com/n4tspw

By Samantha Palans,The Boomer Blog Editorial Content Manager; Fleishman-Hillard Account Supervisor

As increasing numbers of baby boomers find themselves grandparents, they’re “thinking outside the rocking chair,” reports Linda Matchan of the Boston Globe and rejecting traditional stereotypes in favor of a younger, hipper image. They like adventure, iPods, even Facebook. And, whatever you do, don’t call them “Grandma” or “Grandpa”.

Top News From Today's "Boomiverse"

'To Whom It May Concern': Boomer Job-Search Blunders
Barbara Frankel
DiversityInc
August 10, 2009

Overview: Job advice for boomers going back to the search after years out of the market.
http://tinyurl.com/nf7va7

Generation Y yearning for good old days
David Browne
The Columbus Dispatch
August 10, 2009

Overview: Boomers have their 40th anniversary of Woodstock. Generation X commemorates the 15 years since Kurt Cobain's suicide. For Generation Y -- pop culture of the late '90s and early 2000s is what makes them wistful.
http://tinyurl.com/lzzg5f

Now, boomers enter the age of insecurity
Sam Allis
Boston Globe
August 9, 2009

Overview: As girdles become part of the secret life of boomer women once again, men seek their own body shapers.
http://tinyurl.com/muvkxm

Top News From Today's "Boomiverse"

What's not being celebrated
Glenn Garvin
Miami Herald
August 11, 2009

Overview: If the Americans who fought World War II are the Greatest Generation, their children are the Greatest Erasers.
http://tinyurl.com/qnd6z7

Creative Healthcare Coverage For Boomers
Robin Raff
Media Post
August 10, 2009

Overview: With skyrocketing healthcare costs, an increase in boomer entrepreneurs covering their own healthcare, rising unemployment, and an increase in medical conditions as we age, baby boomers will need to get creative to cover healthcare costs until they're eligible for Medicare.
http://tinyurl.com/rajob2

Top News From Today's "Boomiverse"

The Whole Foods Alternative to ObamaCare
John Mackey
The Wall Street Journal
August 12, 2009

Overview: With a projected $1.8 trillion deficit for 2009, and with both Medicare and Social Security entitlement spending about to ratchet up several notches over the next 15 years as Baby Boomers become eligible, we’re rapidly running out of other people’s money.
http://tinyurl.com/l6cckm

Joy Behar, Martha Stewart, Among Those Ready Fro PBS ‘Life”
David Tanklefsky
Broadcast Newsroom
August 11, 2009

Overview: Baby boomer TV personalities Joy Behar and Martha Stewart are among a range of celebrities offering their wit and wisdom about life after 50 as PBS kicks of the second season of Life (Part 2) September 13. The show celebrates and explores the baby boomer generation and its unique approach to aging.
http://tinyurl.com/ov6r5x

Top News From Today's "Boomiverse"

A Job Suffused With Meaning? Bring It On!
Sylvia Ann Hewlett
Forbes
August 11, 2009

Overview: Baby boomers and Gen-Ys view work as a lifelong odyssey, stimulated by constant learning and development. It's time for companies to respond.
http://tinyurl.com/mwu5em

Parents, kids today more in harmony than prior generations
Sharon Jayson
USA Today
August 11, 2009

Overview: Popular wisdom suggests many young people and their Baby Boomer parents get along great unlike many Boomers and their own parents did back in the '60s and '70s.
http://tinyurl.com/lwbtma

Longevity study can be used as tool to help ensure optimal aging
The Arizona Republic
August 11, 2009

Overview: Dr. Walter Nieri, the director of the Center for Healthy Aging at Sun Health Research Institute, is overseeing a study to find out what allows people to live healthfully into their 80s, 90s and 100s.
http://tinyurl.com/ld2ly3

Top News From Today's "Boomiverse"

Forty years later, Woodstock remains more than a memory
Glenn Garvin of the Miami Herald
McClatchy Tribune
August 13, 2009

Overview: “Memories of Woodstock, the rock-'n'-roll festival he helped create, haunt Artie Kornfeld still: the cops opening fire on the crowd of stunned hippies, body parts flying everywhere, the dying screams of musicians as the stage burst into flames, the rapes and the looting of the dead.”
http://tinyurl.com/nzlv4s

MOUNTAIN OF DEBT: Social Security crisis looms
Tom Raum
The Associated Press
August 12, 2009

Overview: “As Congress agonizes over health care, an even more daunting and dangerous challenge is bearing down: how to shore up Social Security to keep it from burying the nation ever deeper in debt. What to do about mushrooming government payments as millions of baby boomers retire? How about a giant federal Ponzi scheme? That might work for a while.”
http://tinyurl.com/lrkvdd

Top News From Today's "Boomiverse"

New Middle-Age Crisis: Drinking Over 50
David Muir and Gitika Ahuja
ABC News
August 17, 2009

Overview: A recent study indicated that drinking large amounts of alcohol is now more prevalent among middle-aged adults than previously thought.
http://tinyurl.com/q4t9xv

Woodstock at 40: Everywhere a song and a celebration
John W. Barry
USA Today
August 17, 2009

Overview: Thousands of baby boomers attended the nostalgic opening of the 40th anniversary Woodstock concert at Bethel Woods Center for the Arts in New York.
http://tinyurl.com/p47tv3

Top News From Today's "Boomiverse"

Firms, researchers aim to keep seniors steadier on their feet
Bob Moos
Dallas Morning News
August 18, 2009

Overview: Rocky Miller has launched a business, Slip Doctors that treats floors with a chemical making them more resistant to slips, slides and falls for aging boomers.
http://tinyurl.com/p8utgn

Flex Time: A Recession Triple Win
Sylvia Ann Hewlett
Harvard Business Review
August 17, 2009

Overview: A recent CWLP study of baby boomers and Generation Y workers found that an overwhelming percentage of both sexes in both age groups valued flexible work options: 87% of boomers and 89% of Gen Ys rated flexibility an important consideration in choosing an employer.
http://tinyurl.com/o6jmdf

Top News From Today's "Boomiverse"

Some baby boomers still getting high, report says
Reuters
August 19, 2009

Overview: Baby boomers, now well into middle age, are still turning on to illegal drugs, doubling the rates of illicit drug use for the older generation, according to U.S. government statistics released on Wednesday.
http://tinyurl.com/lyffye

Fewer plastic surgeries performed in 2008, but millions still opting for potentially dangerous procedures
Rita Robison
Seattle Post Intelligencer
August 19, 2009

Overview: Despite the risks, millions of consumers, including baby boomers, have cosmetic procedures each year.
http://tinyurl.com/nvq6ev

Top News From Today's "Boomiverse"

The Hartford survey: Boomers active with charities
Hartford Business Journal Online
August 20, 2009

Overview: More than half of baby boomers give time and money to charitable causes, mostly to support Alzheimer's disease, social services, the environment and the military, according to a recent survey.
http://tinyurl.com/nnqy37

When does social drinking become "at risk" drinking?
Tiffany Sharples
Time Magazine
August 20, 2009

Overview: A recent study by Duke University found that a significant portion of baby boomers—22% of men and 9% of women ages 50 and older—binge drink on a regular basis, increasing their risk for both long term and acute health problems.
http://tinyurl.com/n8hndv

Top News From Today's "Boomiverse"

Singles groups offer comfort zone for boomers
Pamela Marean
South Coast Today
August 21, 2009

Overview: As boomers leave their careers, employers can expect fewer qualified candidates to fill open positions, creating significant advancement opportunities for lower level employees.
http://tinyurl.com/m38maz

CAPITALIZING ON DEMOGRAPHIC CHANGE: How Your Organization Can Prepare for the Global Workforce
Lynn D. Lieber, Esq.
DiversityBusiness.com
August 21, 2009

Overview: As boomers leave their careers, employers can expect fewer qualified candidates to fill open positions. Organizations will be scrambling to move many of their current employees up into the jobs that boomers will retire from, thus creating openings in the lower levels of many organizations.
http://tinyurl.com/mqe8ve

Top News From Today's "Boomiverse"

'Thirtysomething' blurred age differences
Mary McNamara
Los Angeles Times
August 23, 2009

Overview: The traditional milestones that once marked a person's progression through life have all but disappeared. A college student can be a self-made millionaire, a woman can have her first child at 43, the clothes at the Gap and Gap Kids differ mostly in size, and, if films like "He's Just Not That Into You" can be believed, everyone is dating far into their 30s.
http://tinyurl.com/ny3chr

The Readers Are Over 40. (Don’t Tell Advertisers.)
Stephanie Clifford
New York Times
August 23, 2009

Overview: Although More Magazine tackles ageism in its pages, it is getting served a good dose of it from advertisers.
http://tinyurl.com/lv3hbx

Are Baby Boomers Unlucky, Moneywise?
Eric Schurenberg
CBS Money
August 21, 2009

Overview: Boomers born in the 1950s entered financial adulthood in the 1980s, which meant they started saving just in time to catch the greatest bull market of the 20th century.
http://tinyurl.com/mpxcea

Top News From Today's "Boomiverse"

The Anomie of the Boomers, Revisited
Ari Karpel
New York Times
August 25, 2009

Overview: No television series has so defined a generation of adults since “Thirtysomething”, a program that followed a group of baby boomers struggling to balance career and family.
http://tinyurl.com/mke7yj

Aging boomers, obesity make heart disease appear on rise
Dr. Richard Lee of Harvard Health
Denver Post
August 25, 2009

Overview: This Harvard Health Q&A discusses obesity related health risks faced by baby boomers.
http://tinyurl.com/l8t49c

Media Consumption Has Become 'Enhanced'
Matt Thornhill
Media Post
August 24, 2009

Overview: Boomers have the numbers and spending power to drive the commercialization of new consumer electronics technology in ways younger generations do not.
http://tinyurl.com/mxtavn

Top News From Today's "Boomiverse"

Pete Townshend Writing New Musical, Songs Headed for Who LP
Daniel Kreps
Rolling Stone
August 25, 2009

Overview: Pete Townsend’s upcoming record Floss, “touches on the current issues faced by the Boomer generation. It also addresses their uneasy relationship with their parents, children and grandchildren.”
http://tinyurl.com/nmy84h

Advertising to Baby Boomers can be Tricky Business
Adweek
August 25, 2009

Overview: A Pew Research Center Social & Demographic Trends survey released last month found 60 percent of respondents age 65-plus said they feel younger than their actual age — in many cases much younger.
http://tinyurl.com/l2fbz8

Fifteen top rural areas to which to retire
Robert Powell
Market Watch
August 25, 2009

Overview: If baby boomers follow migration patterns similar to those of their predecessors, the rural population age 55 to 75 will increase by 30% between 2010 and 2020, according to a report published by U.S. Department of Agriculture’s Economic Research Service.
http://tinyurl.com/mpfg2r

The New Old Age
Jane Gross
New York Times
August 24, 2009

Overview: Many of the elderly think they have something to lose if anything about Medicare changes and that the health proposals currently dominating the news will more likely hurt than help them.
http://tinyurl.com/mabhvo

Top News From Today's "Boomiverse"

Twitter's strength among Baby Boomers
Paul Briand
Examiner
August 27, 2009

Overview: Baby Boomers age 55 to 64 are Twitter users on a slightly lower level, but at a greater frequency than users aged 18 to 24.
http://tinyurl.com/n2xuso

If United Way texts you, reply: 'Yes'
Cincinnati.com
August 27, 2009

Overview: While a generation of baby boomers has dutifully filled out pledge cards, future United Way contributors may not follow their lead.
http://tinyurl.com/me49ga

Facebook Not Just For Students Anymore More Baby Boomers Using Social Web Site
Channel 3000.com
August 25, 2009

Overview: More adults are logging onto social networking site Facebook, a site typically used by much younger generations.
http://tinyurl.com/kk5l72

Top News From Today's "Boomiverse"

Are baby boomers unlucky with money?
Rita Robison
Seattle Post Intelligencer
August 27, 2009

Overview: Financial advisor tells boomers to focus on what they can control such as saving money, staying debt free, diversifying widely, attaining life and disability insurance, and nurturing human capital.
http://tinyurl.com/nhf2uk

Boomers’ Spending, Like Other Generations’, Down Sharply
Jeffery Jones
Gallup
August 27, 2009

Overview: Both baby boomers and Gen X are making financial cut backs. Baby boomers' self-reported average daily spending of $64 in 2009 is down sharply from an average of $98 in 2008.
http://tinyurl.com/lw9p5f

Social Networks: Boomers Feel Left Out
Frederic Lardinois
Read Write Web
August 27, 2009

Overview: Though baby boomers make up more than one quarter of all U.S. Internet users and the majority of them spend more than five hours per week online, a new survey finds only 14 percent feel Internet content focuses on people their age
http://tinyurl.com/momjkw

Aging Parents: Closing the Circle
Jim Williams
Baltimore Sun
August 27, 2009

Overview: Nearly 10 million families are now raising kids and providing financial aid to an aging parent, according to a Pew Research Center report.
http://tinyurl.com/mhvf9d

Top News From Today's "Boomiverse"

Ford explores new routes for reaching buyers
Terry Box
The Dallas Morning News
August 31, 2009

Overview: “Young Millennials, who rival the baby boomer generation in size, are becoming the nation's primary consumer group as boomers enter their retirement years.”
http://tinyurl.com/lew6dl

Boomers Revolutionizing Gyms
Joan Westlake
Baltimore Sun
August 27, 2009

Overview: “Looking to maintain a healthy quality of life, members more than 55-years-old joined gyms over the past 15 years at double the rate of the 35 to 54 age group.”
http://tinyurl.com/px5hee

Jitterbug Says, ‘Can You Hear Me Now?
Roy Furchgott
New York Times
August 27, 2009

Overview: “Jitterbug, the simplified cell phone associated with cardigan-clad older set, has switched its network to Verizon Wireless, strengthening its coverage and clearing the way for new services.”
http://tinyurl.com/nwty2k