Top News From Today's "Boomiverse"
Speaking to Generation Nexus
Ian Shapira
Washington Post
July 9, 2009
Overview: Anne Loehr is teaching 20 executives, mainly baby boomers, how to crack one of society's most vexing workplace problems -- how to deal with their youngest employees or clients.
http://tinyurl.com/ng9hxw
Caffeine seen as possible Alzheimer deterrent
Paul Briand
Examiner
July 9, 2009
Overview: A new study should interest aging baby boomers as it suggests coffee can actually reduce the plaque that collects in the brain and is primarily responsible for the onset of Alzheimer's disease.
http://tinyurl.com/lz6aph
Frenemy, locavore among new words in Webster's
Russell Contreras
Associated Press
July 9, 2009
Overview: A dictionary publisher reveals many of this year's new words are tied to changes in technology, increasing environmental awareness and aging baby boomers' concerns about their health and have become part of the general lexicon.
http://tinyurl.com/mf8nxt
How Dr. Z plans to fix Mercedes
Peter Gumbel
FORTUNE Global 500
July 9, 2009
Overview: Mercedes to launch a new low- priced vehicle aimed at younger fashion-conscious buyers who carmakers hope will replace the aging baby boomers who have been Mercedes' core consumers.
http://tinyurl.com/mohsmg