Top News From Today's "Boomiverse"
The Future Of Luxury Brands
Brent Green
Engage Boomers Web log
July 6, 2009
Overview: Boomers view discretionary purchases from an emerging framework. They are seeking more than value, where a product's bundle of tangible and intangible attributes reach an optimum balance with price.
http://tinyurl.com/ntp278
Ask an Expert: Boomers are a once in a lifetime opportunity
Steve Strauss
USA Today
July 7, 2009
Overview: Like it or not, the Boomers have been at the forefront of a variety of important issues and events: Vietnam, the sexual revolution, civil rights, the self-awareness movement of the '70s and the health craze of the '80s, to name a few. These are people who will always see themselves as open-minded and young. Willing to try out new ideas, the Boomers are a creative entrepreneur's dream.
http://tinyurl.com/km6jwr
Baby Boomers postponing health care
Paul Briand
Examiner
July 7, 2009
Overview: As national policy makers continue to debate the future of health care in this country, for some Baby Boomers (and Gen Xers) it can't come fast enough.
http://tinyurl.com/lxm6zu