How many times in a marketing career does one get to be a revolutionary!
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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics
« FH Boom Daily Digest - July 28, 2009 | Main | FH Boom Daily Digest - July 30, 2009 »
Top News From Today's "Boomiverse"
The Baby Boomer Legacy
Emily Brandon
US News & World Report
July 28, 2009
Overview: The baby boomer generation has left its imprint on every aspect of American culture.
http://tinyurl.com/nxt8k5
Boomers go venturing
Hanah Cho
Baltimore Sun
July 29, 2009
Overview: “Post-World War II generation takes the lead in starting new businesses, study says.”
http://tinyurl.com/mk7t52
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