Top News From Today's "Boomiverse"
On the cover of the ... AARP The Magazine?
Paul Briand
Examiner
July 28, 2009
Overview: 60 year old boomer Bruce Springsteen graces cover of AARP magazine.
http://tinyurl.com/lk8tym
Marketing to Boomers
Diana Brady
Business Week
July 27, 2009
Overview: Consumers over age 50 have 2.5 times the discretionary spending power of the coveted 18-to-34 age group. Yet ads aimed at boomers still seem to miss the mark.
http://tinyurl.com/ldrlg3
Marketing to Today's 65-plus Consumers
Mark Dolliver
Ad Week
July 27, 2009
Overview: Pew Research Center Social & Demographic Trends survey released last month, 60 percent of respondents, age 65-plus said they feel younger than their actual age -- in many cases much younger.
http://tinyurl.com/l48fto