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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest- July 17, 2009 | Main | FH Boom Daily Digest- July 21, 2009 »

FH Boom Daily Digest- July 20, 2009

Top News From Today's "Boomiverse"

The Age Of Responsible Consumerism
Matt Thornhill
Engage Boomers Web log
July 20, 2009

Overview: “The generation that put the mass into consumption is now at the stage of life where people naturally shift focus from the material to the ethereal. What's fascinating (or worrisome, if you're in a retail or consumer-products business) is that the impact of this shift on America's consumption-driven economy is just beginning.”
http://tinyurl.com/m7bgyw

Digital Love
Ellen McCarthy
The Washington Post
July 19, 2009

Overview: “By 2007, the over-50 set had become the fastest-growing group of subscribers for online dating companies, and double-digit growth has continued since, according to industry watchers.”
http://tinyurl.com/mb3g9s

The orphaning of baby boomers
Robin Cain
The Examiner
July 18, 2009

Overview: “Baby boomer’s parents, now in their late 70’s, 80’s or older, are getting sick and dying. The ones who comforted us as sick kids, insisted meals were to be eaten as a family – these people are disappearing right before our eyes.”
http://tinyurl.com/nuzj4r

Walter Cronkite: Baby boomers grew up hearing comforting voice of 'the most trusted man in America'
Grand Rapids Press
July 17, 2009

Overview: “Walter Cronkite, anchor of CBS Evening News from 1962 to 1981, will be remembered by baby boomers as ‘the most trusted man in America.’”
http://tinyurl.com/l9cuxy

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