Top News From Today's "Boomiverse"
Opportunities abound in serving aging boomers
Steve Hendershot
Crain’s Chicago Business Journal
June 8, 2009
Overview: “Baby boomers have been waiting their whole lives for the chance to retire and show everybody the right way to grow old: on their terms. With the oldest boomers now in their 60s, they're not about to let a recession get in the way.”
http://tinyurl.com/ktzybd
New Subway-Sponsored 'Fit to Boom' Targets Older Demo
Mike Shields
Media Week
June 7, 2009
Overview: “MSN and sister news site MSNBC.com have joined forces to launch Fit to Boom, an original series that features a group of baby boomers who have recently embarked on major, health-driven life changes.”
http://tinyurl.com/m5llg7
Marketplace: Reversing boomers' misfortune
Julia Anderson
The Columbian
June 6, 2009
Overview: “Gary Brooks and Allyn Hughes use before and after photos of the eruption of Mount St. Helens to illustrate the massive meltdown of retirement savings of baby boomers — the 75 million Americans born in the years following World War II who now must adjust to the new economy.”
http://tinyurl.com/m57oke