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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - June 8, 2009 | Main | FH Boom Daily Digest - June 10, 2009 »

FH Boom Daily Digest - June 9, 2009

Top News From Today's "Boomiverse"

In the Long Run, Boomers May Discover That Racewalking Is the Way to Go
Lenny Bernstein
Washington Post
June 9, 2009

Overview: Racewalking may be next big thing for baby boomers looking for lower impact physical activities to stay in shape.
http://tinyurl.com/nueyq4

Millennials teach baby boomers
Marissa Sherer
WREX-TV.com (NBC)
June 9, 2009

Overview: A new organization called Chromelight II helps get baby boomers acquainted with social media sites in order to network with other people.
http://tinyurl.com/m949z4

Women: Well-Connected And Wired
Stephen Riley
Engage Boomers
June 8, 2009

Overview: “Among the fastest-growing demographics on Facebook are women age 55-plus! The growth of Boomer women on social networking sites is confirmed by a white paper released by VibrantNation.com, based on a survey of 1,000 well-educated Boomer women with household incomes above $75,000.”
http://tinyurl.com/n3tyax

Builders urged to pay attention to what Boomers want
Cecilia Chan
The Arizona Republic
June 6, 2009

Overview: Developers of retirement communities will need to adapt to the changing lifestyles of Baby boomers to continue to attract them in the future.
http://tinyurl.com/m3or9d

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