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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - June 4, 2009 | Main | FH Boom Daily Digest - June 8, 2009 »

FH Boom Daily Digest - June 5, 2009

Top News From Today's "Boomiverse"

Look Out Grandma and Grandpa, Pebbles and Napa Are Coming
Lindsey Chapman
Finding Dulcinea
June 5, 2009

Overview: “Baby boomers are growing into grandparenthood, but don’t try to saddle them with names like “grandma” and “grandpa.” This group is different than grandparents past, The Boston Globe writes, enjoying their grandchildren’s video games, finding music they like and taking trips with the youngsters. Many are relishing their roles, but the one thing they don’t want to be considered is old.”
http://tinyurl.com/oc3ctc

What Boomers need to know about tattoos
Patt Johnson
Des Moines Register
June 5, 2009

Overview: “With the stigma of tattoos diminishing, more baby boomers are heading to tattoo salons to add colorful designs to their bodies.”
http://tinyurl.com/qay94a

Special feature: Leisure time is active time for today's boomer
Michele Lerner
Washington Times
June 5, 2009

Overview: “Active-adult communities, restricted to households with residents age 55 and older, are typically different from traditional retirement communities. Now that the baby-boomer generation believes "50 is the new 40," residents of active-adult communities often work part time or full time.”
http://tinyurl.com/poxv75

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