Top News From Today's "Boomiverse"
Baby Boomers Key To Economic Recovery
The Gourmet Retailer
June 2, 2009
Overview: “Why should your sales strategy consider boomers in a big way? As a statistical demographic, they control more than half of the discretionary spending; they hold more than 70 percent of the country's wealth; and a behavioral trend indicates that they are still spending that money, even during the recession, reports Sales & Marketing Management.”
http://tinyurl.com/olnzh5
Houston Robertson advocates aging as renaissance
Ted Fuller
The Examiner
June 2, 2009
Overview: “The baby boomers’ encore careers will become vital … An elder culture will replace the youth culture most marketing people target today.”
http://tinyurl.com/po726c
15 Social Media Maxims for Marketers
Erik Qualman
Search Engine Watch
June 1, 2009
Overview: “Social media's growth is now being aided by the Baby Boomer generation. The fastest growing segment on Facebook is composed of females age 55 to 65 as they try to better connect with their kids and grandchildren. Heck, even the Pope has joined Facebook, launching a social media connection site.”
http://tinyurl.com/pkmhl3