Top News From Today's "Boomiverse"
They love being grandparents, but call them something else
Linda Matchan
Boston Globe
June 2, 2009
Overview: “As the youth-obsessed baby boomers advance, albeit reluctantly, into the next phase of their lives, they are embracing grandparenthood with the same gusto they have expressed for everything else … But grandparenting comes with a catch: It means you are getting old - or at least older. And that's not sitting well.”
http://tinyurl.com/kshog3
Online, ‘a Reason to Keep on Going’
Stephanie Clifford
New York Times
June 1, 2009
Overview: “Among older people who went online last year, the number visiting social networks grew almost twice as fast as the overall rate of Internet use among that group, according to the media measurement company comScore.”
http://tinyurl.com/lyv9c2
Connecting With Boomers On The Move
Tom Derzypolski
Engage Boomers Web log (MediaPost)
June 1, 2009
Overview: “Catering to the needs of high-end motorcoach owners throughout the United States, RV resorts have been popping up from Key West to Seattle. Despite the decline in traditional real estate markets, the past three years have shown explosive growth in this niche. … All face the same challenge: How to develop, launch and sustain a brand with such a nomadic [baby boomer] target audience?”
http://tinyurl.com/nwc2cr