Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - May 29, 2009 | Main | FH Boom Daily Digest - June 2, 2009 »

FH Boom Daily Digest - June 1, 2009

Top News From Today's "Boomiverse"

Report: Senior housing declines
Associated Press
June 1, 2009

Overview: “Home construction for Americans 55 and older is expected to drop by nearly half in 2009 compared with the previous year, a sign that the market for home building geared to senior citizens is contracting despite the wave of baby boomers approaching retirement.”
http://tinyurl.com/m3qq9m

A boom in 'encore careers'
Irene Sege
Boston Globe
June 1, 2009

Overview: “Three-quarters of boomers surveyed by Merrill Lynch plan to continue working, typically to "retire" at 64 and start a second career, often one that not only pays the bills but also gives back. The buzzword now is "encore careers," and a number of vehicles are emerging to help boomers and their elders make the transition to second careers in nonprofit organizations or public service.”
http://tinyurl.com/nulq7y

After crash, has twilight come to the Sun Belt?
Todd Lewan
Associated Press
May 31, 2009

Overview: “In this way, for a generation or more, the Sun Belt thrived like no other region in America — a growth so steady it felt as though the boom would never end. But now it has, replaced by a bust that has left some swaths of the region suffering as severely as anywhere in the current recession.”
http://tinyurl.com/lpcay7

Funeral industry gears up for boomers’ final economic impact
Celia Lamb
Sacramento Business Journal
May 29, 2009

Overview: “As the baby boom gets a little closer to the end of the generation, the funeral services industry is shifting to cheaper and more personalized services.”
http://tinyurl.com/maj6b8

Cashing in on aging boomers
Kelly Johnson
Sacramento Business Journal
May 29, 2009

Overview: “The consumer products and services industry can’t stop thinking about the mature market, especially since a baby boomer turns 50 every 8½ seconds. At 78 million people, boomers represent one-third of all adults in the United States.”
http://tinyurl.com/mwtvyp

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/925.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Subscribe to this Blog

Subscribe here for daily updates sent to your email

Delivered by FeedBurner


Recent Posts

February 2010

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28
Powered by
Movable Type 3.2