Top News From Today's "Boomiverse"
Study Identifies Aging Hispanic Workers as “Invisible Boomers”
Eduardo A. de Oliveira
New Media America
June 16, 2009
Overview: At age 50, says the AARP report, Hispanics can expect to live three years longer than non-Hispanic white men and women, five or six years longer than non-Hispanic African Americans.
http://tinyurl.com/nq5y9z
Yoga grows in popularity among Baby Boomers
Paul Briand
The Examiner
June 16, 2009
Overview: Many Baby Boomers are practicing yoga as a way to better physical health, while still holding on to the tranquility.
http://tinyurl.com/mbvt3z
The Same But Not Alike
Matt Thornhill
Engage Boomers Blog
June 15, 2009
Overview: Marketers across all industries are looking for a shorthand method of understanding today's Boomer Consumer. All Boomers are different, but share a set of similar core traits, formed when they came of age back in the late 1950s, '60s and early '70s.
http://tinyurl.com/lrcs3n