Top News From Today's "Boomiverse"
Mamas, Don't Let Your Ads Grow Up To Be Camels
Todd Harff
Media Post Blog
June 29, 2009
Overview: When advertising to Boomers, survey results reveal single images are more effective than collage style layouts. Simplicity is key.
http://tinyurl.com/l6r5de
Few see themselves as “old,”no matter what their age
Sharon Jayson
USA Today
June 29, 2009
Overview: “No matter what their chronological age, most people say that they aren't yet "old" — and that they feel younger than their birthday count, according to a new nationally representative survey of almost 3,000 adults by the Pew Research Center.”
http://tinyurl.com/mbcm9a
Maybe Peter Pan Should Move To Madison Avenue
Brent Bouchez
Media Post Blogs
June 22, 2009
Overview: “The average 55 year old might want the body of a 30 year old, s/he doesn't want the brain of a 30 year old. Boomers have become smart, savvy, worldly, respected and ready for the next chapter of their lives and they want to be marketed to in a way that understands and respects not who they were, but who they are.”
http://tinyurl.com/n96t8f