Top News From Today's "Boomiverse"
Boomer couples aren't talking about retirement
Paul Briand
The Examiner
June 23, 2009
Overview: Fidelity Investments conducted research with just over 500 married couples, comprising Baby Boomers and older pre-retirees concerning retirement decisions and planning.
http://tinyurl.com/ktjtpx
GM hopes new Buick LaCrosse will lure young buyers
Tom Kirshner
Associated Press
June 23, 2009
Overview: “GM has a difficult task ahead of it to convince baby boomers that Buick is worthy of consideration because many have left the brand already for foreign competitors.”
http://tinyurl.com/llfmbx
Maybe Peter Pan Should Move To Madison Avenue
Brent Bouchez
Engage Boomers Web log
June 22, 2009
Overview: “Boomers have become smart, savvy, worldly, respected and ready for the next chapter of their lives. And they want to be marketed to in a way that understands and respects not who they were, but who they are.”
http://tinyurl.com/n96t8f