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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ Events

« FH Boom Daily Digest- June 18, 2009 | Main | FH Boom Daily Digest- June 19, 2009 »

FH Boom Daily Digest- June 18, 2009

Top News From Today's "Boomiverse"

A difficult drive in a suit designed to mimic effects of aging
Vivian Nereim
The Boston Globe
June 18, 2009

Overview: “According to a survey conducted by Liberty Mutual, while 58 percent of baby boomers think their parents would be uncomfortable talking about changing their driving habits, 92 percent of seniors said their children had a right to raise the issue.”
http://tinyurl.com/lemlhb

For some Boomers no such thing as empty nest
Paul Briand
The Examiner
June 18, 2009

Overview: “Almost half of Baby Boomer women who participated in a survey said they are helping their adult children more than they expected ... with day-to-day living expenses because of the economy, even dipping into their retirement savings to lend a hand.”
http://tinyurl.com/ne9cwg

A to Z of Generation Y
Alison Maitland
Financial Times
June 17, 2009

Overview: Generation Y and Baby Boomers have a lot in common, according to recent studies.
http://tinyurl.com/kpvakw

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