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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - May 28, 2009 | Main | FH Boom Daily Digest - June 1, 2009 »

FH Boom Daily Digest - May 29, 2009

Top News From Today's "Boomiverse"

By the time we got to Woodstock - 40 years ago
Paul Briand
The Examiner
May 28, 2009

Overview: “Woodstock is the music nexus of the Baby Boomer generation. And it's about to celebrate its 40th anniversary. … Woodstock was less performance, more iconic event that will be remembered in every way, shape and form as we approach its anniversary in August.”
http://tinyurl.com/lm44r6

How Investment Losses Affect Retirement Plans
Emily Brandon
U.S. News & World Report
May 28, 2009

Overview: “Most baby boomers plan to cope by staying in the workforce longer. About 52 percent of boomers between ages 50 and 64 have thought about delaying retirement in the past year. Another 16 percent say they will never retire, according to a Pew Research Center telephone survey of 2,969 adults released today.”
http://tinyurl.com/npab5a

Young Car Buyers Challenge Detroit
David Kiley
BusinessWeek
May 27, 2009

Overview: “It's well established that Detroit automakers lost ground in the 1970s and '80s with baby boomers. Rebellious and independent when they were buying their first cars, boomers did not want "their father's Oldsmobile. … The bad news for Detroit is that so far, at least, children of the boomers aren't showing a similar streak of auto-brand independence.”
http://tinyurl.com/n5pmho

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