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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - May 21, 2009 | Main | FH Boom Daily Digest - May 26, 2009 »

FH Boom Daily Digest - May 22, 2009

Top News From Today's "Boomiverse"

Integrating the multigenerational workforce
Dianne Durkin
New Hampshire Business Review
May 22, 2009

Overview: Baby Boomers’ “values were shaped by landing on the moon, the Peace Corps, the Vietnam War, Woodstock and the Civil Rights movement. As a group, they’ve always been determined to do better than their parents and provide their children with everything their hearts desire.”
http://tinyurl.com/or3wt5

Temp Giant Robert Half Welcomes Boomers
Aili McConnon
BusinessWeek
May 21, 2009

Overview: “The recession is proving tough for staffing giant Robert Half International. (RHI) Sales plunged by a third in the first quarter and earnings dropped 88% as companies were reluctant to hire temp workers. But the $4.6 billion Menlo Park (Calif.) firm is seeing a way to boost its bottom line once hiring picks up: tapping into a pool of skilled baby boomers looking for work.”
http://tinyurl.com/osmyuf

Housing association recognizes 50-plus communities
Paul Briand
The Examiner
May 21, 2009

Overview: “Communities specifically designed for Baby Boomer and older residents in Salinas, Calif., Bellevue, Wash., and Peachtree City, Ga., are just a few of the many areas recognized by the National Association of Home Builders.”
http://tinyurl.com/pje7ad

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