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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - May 6, 2009 | Main | FH Boom Daily Digest - May 8, 2009 »

FH Boom Daily Digest - May 7, 2009

Top News From Today's "Boomiverse"

Boomers Going Bust
David Ignatius
Washington Post
May 7, 2009

Overview: “People have accused the baby boomers of being whiners almost since we were born. But just wait until we get to retirement age and discover that we don't have nearly enough money to take care of our "golden years." That's going to be the ultimate generational bummer.”
http://tinyurl.com/cdmy87

Baby Boomers turn to blogs to find jobs
Chad Graham
Arizona Republic
May 7, 2009

Overview: “The recession is dropping a growing number into a job market that requires everyone to market themselves through newer and newer Web technology in order to get hired.”
http://tinyurl.com/d452of

Remember how Pepsi tasted in '60s? It's back
Barry Shlachter
McClatchy News Service
May 7, 2009

Overview: “Bowing to consumer trends, two soft drinks with connections to the past were launched last week for a national, but brief, eight-week run.”
http://tinyurl.com/cpz3v6

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