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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« FH Boom Daily Digest - May 5, 2009 | Main | FH Boom Daily Digest - May 6, 2009 »

FH Boom Daily Digest - May 6, 2009

Top News From Today's "Boomiverse"

Caring for ill, elderly has reward — a longer life
Linda Carroll
MSNBC
May 5, 2009

Overview: “Boomers sandwiched between growing children and ailing aging parents often worry that the stress from all that caregiving might shave years off their lives. But it turns out that the opposite may be true — the nurturing they give may be repaid by a longer lifespan, a study shows.”
http://tinyurl.com/cxdgnv

Lost Wealth Won’t Keep 50+ Home Buyers Down for Long
Staff Reports
Nation’s Building News
May 4, 2009

Overview: “Reeling from a sizable decline in wealth as a result of the current downturns in housing and the financial markets, members of the baby boom are in a bit of a holding pattern for now, but will gradually make their way back into the housing market, eventually in a big way, according to panelists at NAHB’s Building for Boomers and Beyond 50+ Housing Symposium in Philadelphia April 27-29.”
http://tinyurl.com/c53hxq

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