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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - May 27, 2009 | Main | FH Boom Daily Digest - May 29, 2009 »

FH Boom Daily Digest - May 28, 2009

Top News From Today's "Boomiverse"

Automakers must deal with shifting sands
Erich Merkle
Michigan Business Review
May 28, 2009

Overview: "Shifts in the automotive landscape have come quickly and often. The two big drivers of the speed and rapidity of these shifts are born out of ever-increasing competition and the massive Baby Boom population -- almost 80 million of them. The Boomers, along with intensifying competition, have created an environment that rewards companies which are forward looking, quick to change and innovative."
http://tinyurl.com/p2ps9r

Boomers Choosing New Lifestyles
North American Press Syndicate
May 27, 2009

Overview: "Baby boomers are looking to move to places where they can meet new people, start new hobbies and be more physically and mentally active."
http://tinyurl.com/pxq6rx

Facebook Crosses 60 Million Monthly US Users, But Fewer People Over 55 Coming Back
Inside Facebook
May 26, 2009

Overview: "The growth in US Facebook users over 35 has continued, but at a cooler rate. Today, 18.0 million Americans over 35 are returning to the site monthly, but only 2.2 million of those are over 55 - compared with 2.8 million two months ago."
http://tinyurl.com/ok5mev

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