Top News From Today's "Boomiverse"
Boomers Joining Gyms to Put Some Hop in Their Hips
Annie Gowen
The Washington Post
May 26, 2009
Overview: “Locally, gyms have added classes such as ballroom dancing in the past two years to attract seniors, and Sport & Health Club offers one called "Fall Proof," a fall-prevention workout.”
http://tinyurl.com/oexnkj
'Grandcations' target boomers
Dianne Newcomer
The News Star
May 24, 2009
Overview: “Grandcations is actually a quite clever concept that reaches out to the generation considered to be the healthiest, most educated, best informed and probably still the most financially sound in the country right now.”
http://tinyurl.com/ocdrdb
People Magazine Still Has a Bikini Body
Michael Winerip
New York Times
May 22, 2009
Overview: “Most celebrity coverage skews young, but People has attained something unusual, attracting the young (18- to-34-year-olds are its biggest constituency, 38 percent of readership) while holding on to aging boomers (45 to 59 are second, 28 percent of readership). … And so, People is having a boomer year: there have been 10 covers featuring boomers in the first five months of 2009, compared with 11 in all for 2007.”
http://tinyurl.com/p22h6g