Top News From Today's "Boomiverse"
The Forgotten Online Market: Older Women
Christina Binkley
Wall Street Journal
May 21, 2009
Overview: “StyleCaster is among a new generation of Web sites that are trying to solve a stubborn problem: how to make fashion-shopping Web sites more than simply online catalogs. Using video and social-networking techniques, Stylecaster, ShopFlick, SmashingDarling and other sites aim to connect us with new indie designers, stylists and each other, all the while presenting items we can buy. … The idea sounds broad and accessible, as online shopping should be. Yet one group may not feel so welcome on StyleCaster: women over 35.”
http://tinyurl.com/ogodhq
Internet 'primary news source' for 28% of female baby boomers
Direct News
May 21, 2009
Overview: A “study, carried out by VibrantNation.com, found that the female baby boomer demographic - which it described as a "powerful, advertiser-friendly block of consumers" - is tapped into new technology.”
http://tinyurl.com/qaw5no