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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - May 13, 2009 | Main | FH Boom Daily Digest - May 15, 2009 »

FH Boom Daily Digest - May 14, 2009

Top News From Today's "Boomiverse"

Gap between Baby Boomers, young minorities grows
Martha T. Moore and Paul Overberg
USA Today
May 14, 2009

Overview: "The USA is developing a stark generation gap between aging white Baby Boomers and a young, growing minority population, according to U.S. Census data released today."
http://tinyurl.com/pos8de

Young children, baby boomers growing in ND
Staff Reports
The Associated Press
May 14, 2009

Overview: "New census numbers show North Dakota is gaining young people while facing a "bubble" of aging baby boomers who could increase demands on health care and other services."
http://tinyurl.com/pcnyqp

Nielsen: Alcohol Beverage Sales Strained
Stacy Straczynski
Brandweek
May 13, 2009

Overview: "The return to spending will most likely come from consumers aged 21-34, who are more likely to bounce back with economic optimism, than the Baby Boomer generation (ages 55 and older). They have experienced and endured similar downturns before and many are now focusing on saving for retirement."
http://tinyurl.com/p67mos

Baby Boomers Earning Less But Enjoying Work More
Staff Reports
City Town Info
May 13, 2009

Overview: "A new study indicates that workers over 50 who found new jobs earned less pay but felt greater job satisfaction."
http://tinyurl.com/qrk4s7

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