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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - May 11, 2009 | Main | FH Boom Daily Digest - May 13, 2009 »

FH Boom Daily Digest - May 12, 2009

Top News From Today's "Boomiverse"

Talkin' 'Bout My Generation
Randall W. Forsyth
Barron’s
May 12, 2009

Overview: “Instead of savings, an entire generation had counted on effortless asset inflation to carry themselves through. As capital gains mounted, the savings rates collapsed, so that Americans were spending more than a dollar for every dollar they earned.”
http://tinyurl.com/r7q37a

Can 'active adults' shake a leg and save the market?
Kay Severinsen
Chicago Sun Times
May 10, 2009

Overview: “As a baby boomer, I knew I was supposed to save the world, but I never expected that we would also be responsible for saving the housing market.”
http://tinyurl.com/pqrx7r

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