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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Finding work you love at any age | Main | FH Boom Daily Digest - May 12, 2009 »

FH Boom Daily Digest - May 11, 2009

Top News From Today's "Boomiverse"

Debt delays retirement for Canada's boomers –study
Ashleigh Patterson
Reuters
May 8, 2009

Overview: “More than a quarter of Canada's baby boomers believe they'll have to work longer than expected as paying down debt and building up a bigger nest egg become a top priority in the economic downturn, a new survey has found.”
http://tinyurl.com/qufsxt

Desperate ‘baby boomers’ return to work
Sarah O’Connor
Financial Times
May 11, 2009

Overview: “The impending retirement of America’s 78m-strong “baby boomer” generation has caused consternation among policymakers for years. Now the “silver tsunami” may be on hold.”
http://tinyurl.com/p6m5x6

More Boomers Losing Health Coverage
Staff Reports
Consumer Affairs
May 11, 2009

Overview: “A breakdown of the Labor Department report shows the unemployment rate for older workers -- those age 55 and older -- hit an all-time record last month. According to the report, nearly 1.85 million older workers were unemployed in April, an unemployment rate in that group of 6.4 percent. Besides losing their income, AARP says older workers are also losing health insurance coverage, at a time in their lives when they really need it.”
http://tinyurl.com/qgcr4b

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